Where we analyse the British Fashion Awards 2014

Last night the top names in fashion descended on London for the annual British Fashion Awards. Cara Delavigne glowed in a bespoke Burberry glittering dress. Singer and actress Rihanna, look seductive in solely a Stella McCartney tuxedo jacket. Also in attendance, naturally, were couple of the century David and Victoria Beckham in complimenting black and white outfits.

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David and Victoria Beckham  Photo: vogue.com

Pictures reveal that really everyone had a lot of fun. But focus has to be on the winners of the night and quite frankly the list reveals that Britain is very much flying the flag for fashion. British winners include actress Emma Watson, who quite rightly took home the Best British Style award, and Victoria Beckham, who won the coveted Brand of the Year award.

Huge surprise of the night was the return of former Dior designer John Galliano who presented American Vogue Editor in Chief Anna Wintour with the BFC Outstanding Achievement award. On accepting this award she referenced her “special sense of gratitude” to her British background.

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Anna Wintour and Bee Shaffer  Photo: vogue.com

However, the most interesting wins of the night had to be the emerging menswear and womenswear awards, and it was clear that Britain was an influence for both winners, Craig Green and Marques Almeida, who took home the awards respectively.

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Craig Green S/S '15               Marques Alemeida 
Photo: hero-magazine.com          Photo: blog.netrobe.com/

British designer Craig Green’s poetic shows and innovative use of material has taken the fashion scene by quiet storm. He describes his recent collection as “stripped back zen including ideas of freedom and restriction.” Green graduated from Central Saint Martins in 2012 and has been swiftly dominating the emerging fashion scene ever since and he’s one to look out for now on the high street.

Marques Alemeida is somewhat the opposite of Green. Her work is boldly un-calming. She confidently uses bright prints and abstract shapes in her collections. It is obvious that in her pieces she has been influenced by the prominent East London 90’s infused fashion. So her clothes are relevant to many out there seeking a reinvention of a retro style.

It is true that there is tough competition out there but last night revealed that Britain is still very influential on the style scene and leading the way for all things fashion.